This was one of those rare treats where we got to work with the agency during the pitch through the end of the job. A real collaboration, back and forth throughout production. Also a pleasure to depict sections of a newspaper in type animation, mixing messages and techniques to build a portrait of the paper's new look. This spot looks more like the initial boards than any other job: a strong, clear creative direction with enough openness to adapt the creative improvisationally where it made sense.

Bruce was born in Newfoundland, Canada. He studied tuba performance and comparative literature at the University of Toronto, then moved to Barcelona, where he apprenticed with animator Dirk Van de Vondel. For the past 15 years he has worked internationally as a commercial director. He continues to develop an all-media approach to production: live action, CGI, drawings, photo-animation, film scratching, clay: experimental animation in a commercial context. Bruce's latest short film 'At the Quinte Hotel' has enjoyed a successful run on the festival circuit, playing at over fifty festivals worldwide including Sundance. He also designed the font Soupbone, distributed by FontShop International.